New collections are always a thing to celebrate. The day Hot Topic sends the pre-order email, I squee with joy and browse the options. This time, however, Torrid (Hot Topic’s sister store) released an email at the same day and time. Both stores are releasing a clothing line inspired by the 2016 film Alice Through the Looking Glass. Cue my fangirling.
I love fashion, especially when it caters to my more nerdy interests. With the uprise in social media, fan approved clothes has become more and more accessible and awesome as a whole. One of those brands is Black Milk, an Australian company that makes modern clothing designs using fandom themed prints, such as Lord of The Rings and Game of Thrones. The collections usually sell out in a matter of days, hours even, and come with a pretty high price-tag.
Now, with such a devoted fan base, you would assume the company knows how to please their demographic. Well on May The Fourth Be With You (aka May 4th aka Star Wars Day), the company released via their Facebook page a meme that was thought to be “funny”, and ended up being the complete polar opposite.